MELISSA FLOREZ

I read, I take notes, I sketch, I put ideas together, I have to talk the idea with someone, and I infuse a distinctive personality into my work. The core of my process lies in the deep dive of user analysis, delving into the intricacies of their mindset. Getting to understand their habits and user patterns, I'm able to create a concept tailored to measure, delivering the best user experience. As I like to put it, "I decipher these insights to select the perfect elements that will captivate their attention."

I like to believe that my designs all possess a unique touch – they are adaptable, bold, cohesive, eye-catching, and sophisticated in their own way. I revel in playing with design elements like grids, balance, the interplay of opposites, and geometric patterns. In this exhibition, I invite you to explore the culmination of my creative endeavors this semester. They not only reflect my growth as a graphic designer and costume creator but also offer a glimpse into my journey – a journey marked by challenges and triumphs, much like my experiences adapting to a new culture and language. I take pride in both my work and the person I've become.